New Italian Code of Conduct: the rules for commercial information companies

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The Italian Data Protection Authority approved the new Code of Conduct for the processing of personal data in commercial communications, which regulates the processing of personal data of persons coming from registers, lists, deeds or public documents known to anyone or accessible to the public. Based on the rules contained therein, companies that offer information on the commercial reliability of entrepreneurs and managers will be able to process the personal data of the controlled individual without asking for their consent but on the legal basis of legitimate interest. However, they will have to inform them via a privacy notice. What measures will have to be taken to avoid the risk of destruction, loss or modification of the data?

Fonte: IPSOA – Informazione quotidiana su fisco, lavoro e pensioni, bilancio, gestione d’impresa e finanziamenti.

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